Product Management Degree Program
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All members of the community are invited to attend a 30-minute information session to learn more about Carthage’s product management graduate certificate and master’s degree.

Register for a session

Available sessions:

Friday, March 21

Uncovering Opportunities — Market Research in Product Management 
Noon, Virtual
Great products start with great insights. In this session, we’ll explore how product managers use market research to uncover hidden opportunities and shape winning products. Learn about different research methods, how to analyze customer needs, and ways to stay ahead of competitors. Whether you’re launching a new product or improving an existing one, understanding the market is key to making informed decisions.

Monday, April 14

Pathways to Success — Careers in Product Management
Noon, On Campus
Curious about a career in product management? This session will break down the different pathways into the field, key skills that make a great product manager, and tips for landing your first PM role. Whether you’re transitioning from another field or just starting out, we’ll cover strategies to gain experience, stand out to recruiters, and grow into leadership roles.

Friday, May 9

The Balancing Act — Managing Today while Innovating for Tomorrow
Noon, Virtual
Product managers must juggle two critical responsibilities: keeping current products competitive while laying the groundwork for future innovation. This session will explore how to balance short-term execution with long-term vision, how to build a product roadmap that addresses both, and how to manage the trade-offs that come with limited time and resources. Learn strategies for making smart decisions that drive both immediate impact and future growth.